The Smartwatch Edit: Top Brands for Every Style and Budget

Smartwatches have become more than just a tech accessory, they've become a fashion statement for Filipinos looking to stay connected and stylish at the same time. Based on sales data from Lazada, we've rounded up the top five smartwatch brands that have been dominating the Philippine market in terms of unit sales and sales value.
  • According to the latest data mined from Lazada , Xiaomi, Samsung, Amazfit, Huawei, and Apple are the top smartwatch brands in the Philippines, each offering unique designs and features to cater to the fashion-conscious Filipinos. When choosing a smartwatch, it's important to consider factors such as design, features, compatibility, and price.


  • Apple remains a popular choice for those looking for a smartwatch that is both functional and fashionable. The Apple Watch Series 7 is known for its chic design and advanced features, such as ECG monitoring and fall detection, making it a top choice for those who want to stay connected and on-trend.



  • Xiaomi, the top-selling smartwatch brand in terms of unit sales, offers affordable yet fashionable options for those who want to make a statement without breaking the bank. Samsung, with its latest Galaxy Watch 4, offers a sleek design that can complement any outfit while providing advanced features to track fitness goals and provide easy access to notifications.


  • For those looking for a unique and functional smartwatch, Amazfit offers advanced tracking features, such as heart rate monitoring and sleep tracking, and an affordable price point. Huawei, on the other hand, offers high-end smartwatches with advanced features, such as GPS tracking and multiple workout modes, catering to a variety of needs and lifestyles.
  • In terms of sales value, Samsung takes the lead with PHP 98,127,355.00 worth of sales, followed by Apple with PHP 67,827,967.20 worth of sales. Xiaomi comes in third with PHP 50,799,308.00 worth of sales, while Huawei and Amazfit trail with PHP 41,261,477.00 and PHP 35,721,319.00 worth of sales, respectively. Garmin and Fitbit also made it to the list with PHP 22,550,613.76 and PHP 13,248,930.00 worth of sales, respectively.

The smartwatch market in the Philippines offers a variety of fashionable and functional options for those looking to stay connected and stylish. With this data, Filipinos can make informed choices and find a smartwatch that complements their personal style, allowing them to stay connected while staying on top of their fashion game.